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Weiss, Hale & Zahansky Launches New Tagline and Campaign Focused on Impact of People-First Wealth Management:  “Absolute Confidence. Unwavering Partnership. For Life.” Thumbnail

Weiss, Hale & Zahansky Launches New Tagline and Campaign Focused on Impact of People-First Wealth Management: “Absolute Confidence. Unwavering Partnership. For Life.”

POMFRET CENTER and TOLLAND, CT (May 1, 2024) — Money is typically the immediate focus when people think about financial planning and wealth management firms but a refreshed brand and new advertising campaign launched today by Weiss, Hale & Zahansky Strategic Wealth Advisors (WHZ) is challenging that “money first” mentality. 

Instead, WHZ is keying in on what it says is the ultimate goal that is common to everyone when it comes to financial planning and wealth management: absolute confidence that they have an unwavering partner who is working to ensure their finances are on the best possible track toward what they want in life, no matter what life brings. 

“Our strategic Plan Well. Invest Well. Live Well.™ process is the approach we use to help our clients get where they want to be, and that’s what our firm has been well-known for up until this point,” said James Zahansky, Managing Partner and Chief Goals Strategist. 

“But after years of working with and talking to clients and continually enhancing that process, we realized that it has evolved into so much more. So now it’s time to put the focus not on just the process, but on what that process is designed to ultimately deliver: ‘Absolute Confidence. Unwavering Partnership. For Life.’ And that’s how our new tagline was born,” Zahansky says.

“These phrases reflect the experience and outcomes that our clients repeatedly communicated to us that they value, and the ultimate outcome that we have always strived to achieve with our Plan Well, Invest Well, Live Well process,” said WHZ Managing Partner and Chief Investment Officer Laurence Hale, AAMS®, CRPS®. “Now they will officially serve as the focus of our firm's brand, and we hope their power resonates with our clients and the community as strongly as it does with us.”  

WHZ’s new multi-channel campaign focuses on the stories of real clients who share in their own words how the experience of working with the firm has shaped their finances and, by extension, their lives.

WHZ Associate Vice President of Client Experience and Relationships Kate Pitts says WHZ asks its clients about their experience with the firm, and what they want and don’t want as part of their wealth management experience in general, in both informal and formal ways all the time.

“It’s something that’s addressed in nearly every conversation and meeting we have with our clients. We also work with an objective third party to conduct an anonymous client satisfaction and preferences survey to ensure we’re always keeping up with our clients’ changing needs and preferences. We’re really proud of our people-first approach Pitts says.

Zahansky says that intense focus on people and relationships, along with a holistic approach to wealth management that considers each client’s unique goals and personal circumstances as opposed to just their portfolio, is what sets WHZ apart from its competitors both big and small.

“The way we look at it, having the experience and skill to manage and invest wealth is just the price of admission for wealth management firms. It’s the minimum requirement, and we are always aiming to go above and beyond,” Zahansky says. 

“And apart from that, we are keenly aware that wealth management isn’t just about protecting and building wealth, it’s actually much more about the very personal and often emotional dreams and goals people have for themselves and their loved ones that require money to achieve. The money is just a tool. Our job is to partner with our clients to build a roadmap that will leverage that tool as much as possible in order to get them where they want to be, and we’re on that journey with them every step of the way.” 

WHZ was founded in Pomfret, Connecticut in 2006, and opened a second office in Tolland, Connecticut in 2023. The independent investment firm acts as a fiduciary in offering wealth management and customized financial planning services to individuals, families, business owners and executives, and not-for-profit institutions in 25 states, and is a partner of Commonwealth Financial Network®.

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